In addition to the freebies and the FxFactory Pro built-in effects, there are currently almost two dozen other plug-in effects packages that are available through FxFactory. These aren’t demos but fully functional, permanent effects.
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Actually, as of this writing, there are six completely free plug-ins that can be downloaded and used.
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Once you’ve got FxFactory loaded on to your system, you can download a variety of effects that are all relatively inexpensive. The interesting story is really that it is really a plug-in management system that allows you access to a wide variety of third-party plug-ins that can be demoed and purchased from Noise Industries’ elegant on-line store. The real story behind FxFactory isn’t really about the built-in plug-ins available from FxFactory Pro though. In the latest version (2.06) FxFactory now supplies thumbnail previews of the effects in FCP and After Effects. FxFactory is no exception, but I was impressed by the percentage of useful filters compared to the relatively minor amount of chaff. All effects packages have effects built in that you know you will never use. Plus, when you’re looking to make this project look different than your last project, it helps to have all of the options you can get. Though there are definitely Blur options in FCP, the ones in FxFactory are unique and I found myself turning more and more to the FxFactory versions of nearly every effect instead of the Apple factory versions. Experience FCP effects users may look at that list and say “Well, half of that stuff is already in FCP already.” But the specific effects inside those categories seem to have been well chosen to dispel that argument. The plug-ins that are provided with FxFactory show up in your Video Filters menu organized into several categories of effects: NI Blur, NI Color Correction, NI Distort, NI Generators, NI Glow, NI Halftones, NI Sharpen, NI Stylize, NI Tiling, NI Transitions and NI Video. That’s what a little FxFactory – and some color correction – will do for you.Ĭlick here to view the FxFactory demo video. Because the footage looked so special, a fellow producer I showed it to said “Who shot all of this footage?” I had to explain that it was just the same plain, vanilla footage that is broadcast during the games. I just did a high profile project for the Chicago Cubs and FxFactory plug-ins made a big difference in the “sizzle factor” of the piece. (Actually, FxFactory also creates generators and video transitions, which show up alongside the other generators and transitions inside FCP, instead of under Video Filters.) Play with them for a while and you’ll find that several of them become indispensable parts of your editing arsenal. FxFactory Pro plug-ins load your FCP Effects>Video Filter menu with tons of yummy goodies. Do this when you have some time in your schedule to play and experiment a little. If you’re not ready to drop the $399 on FcFactory Pro, start out with the free download of FxFactory and experiment with the included plug-ins for the next two weeks.
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FxFactory Pro gives you access to 142 plug-ins plus some other “pro” features for $399. Now if you want to experience the true power of FxFactory, I won’t kid you, you are going to need to pony up some cash. And I don’t mean “demo free” or “shareware free” or “for a limited time free.” I mean free. The very cool thing is that FxFactory is free and it gives you access to numerous free plug-ins.
A similar product – Factory Tools – is available for Avid. These plug-ins can be used in FCP, Motion, and After Effects. If you want access to a lot of new stuff, the easiest way to get high quality stuff to play with is to load FxFactory for Final Cut Pro, or FxFactory Pro with its 142 plug-ins already included.
And in the world of desktop video applications and editing, new gear is now less and less about the physical stuff with buttons and knobs and more about “the code.” Most people I know in this industry love new gear.
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